Car As a Medium — Zhengyu.Z

ACCD Media Design Practive
CUC Film

As a speculative designer and researcher, I explore the intersection of interactive media, embodied cognition, and linguistic structures. By applying spatial rules and dynamic recomposition, my practice challenges linear, logic-driven thinking and instead invites intuitive engagement with the environment, ancient Chinese poetry, and abstract visual forms.

I am drawn to creating works that evoke a sense of atmosphere and poetic imagination through the use of symbols, lines, and other abstract elements.

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Car As a Medium

DOC 234—34/2

Immersive Travel Learning through Intelligent In-Car Interaction

This project reimagines in-car interaction by transforming car windows into dynamic educational displays. As the vehicle moves through different locations, historical insights, cultural narratives, and intriguing local facts are seamlessly projected onto the window, enriching the travel experience with real-time knowledge. By integrating advanced projection and interactive technologies, this design turns every journey into an opportunity for immersive learning.

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